When most think about email marketing they imagine bulk mailings and newsletters. Your email marketing strategy can include more than these personalized mailings. An email marketing campaign can include individual replies sent out because of customer requests, newsletters, personalized emails, public mailings for market research and support, auto-responding emails, website information, and networking through forums. Networking through forums creates discussion lists, which allow you to send out emails as a reminder the site and forum exists. Any marketing strategy you use needs to remain within your overall email marketing plan, otherwise it is not following up on anything you have previously created.