Email Marketing: Getting your Emails Read

Have you ever sat down to think how many emails you receive a day and how many you actually read? Inboxes have become a place to battle for attention and many victims just delete all instead of facing the daunting task of reading each one for something that might be of interest. The average person would rather miss a great deal than take the time to go through and read each email, especially if the subject is not interesting.

Email campaigns need to be about the customer, but also targeting them in a new and different way. Keeping the same concepts gets boring. As long as you keep this in mind, you can be successful.