Whenever you send a bulk email for your email marketing campaign it is important to use the recipient’s name. It might be more time consuming to personalize the email; however, your consumer is going to feel better when you take that time. It makes the recipient feel more like you care they have signed up and they feel less like a number. If there is any way possible for you to personalize your marketing emails by greeting and addressing your recipients individually throughout the email it will help your campaign. Using their first name is typical; however, if the occasion calls for it you should also use the last name. You should deem what is most appropriate regarding the use of someone’s name in your emails. The majority of individuals are going to want to see their name at least in the greeting. There may be a select few that wish for more privacy than name use in an email, but overall always use a name if you can.