One of the first marketing techniques to evolve after the advent of the internet was email marketing. In fact, this makes email marketing one of the oldest techniques of marketing for a business to employ through the internet. One of the most notable aspects of email marketing is that it has managed to stay relevant and even become more effective, despite the way the internet landscape has changed.
For instance, while social marketing and mobile connectivity has rung the death knell for many old school internet marketing techniques, email marketing has remained sustainable and one of the most relied upon forms of marketing. The following are some reasons why email marketing has managed this feat.
Target Audience Oriented:
All traditional forms of marketing share a common limitation. This is the fact that they are not as focused as a marketing technique needs to be. For instance, while all types of media would give you access to a large amount of people, the chances are that the majority of the people your messages reaches do not even fall within your target audience.
In contrast, email marketing is so focused that you can fine tune it to only reach your target audience. As a matter of fact, with the help of permission based email lists, you can ensure that each recipient of your email marketing campaign is half ready to make a purchase.
Quick Response Times:
Communication theories teach us that feedback is one of the most important aspects of good communication. Feedback can be defined as any kind of response from the customer to your email message or even your response to their show of interest.
There are very few marketing techniques that compare to email marketing in terms of response times. It can even be said that the only marketing technique that compares to email marketing in terms of the speed of feedback is direct face to face selling.
Simple Implementation And Maintenance:
Email marketing is as simple to implement and maintain as direct face to face selling is. It does not require you to possess any special technical expertise or knowhow.
You can simply email templates and email marketing software programs on the internet and click your way through a full-fledged state of the art email marketing campaign. Furthermore, once you lay down the conditions, automated software programs would follow your instructions to the T without you getting involved again.
Email marketing, unlike many other traditional and newer marketing techniques, is extremely cheap to implement. This financial feasibility means that the returns on investment with email marketing are extremely high.
With email templates available for free and email marketing software programs being offered at extremely low prices, you can employ this technique even if your business is cash strapped.
Effective And Highly Efficient:
Email marketing is a technique that is highly flexible and primarily result oriented. This means that when you employ email marketing then you can ensure certain results for your business. In simple words, this just means that email marketing works and works well.